Finally, a REAL Reason to Love PBR
Screw training--it's time to celebrate! (As if we needed a reason.)

What are we celebrating? Well, Fred Pabst of course!

Why Fred Pabst? Because his name and accomplishments stand with only a few others whose contributions to the ski industry rivaled his own. The grandson to Captain Frederick Pabst who began the Pabst brewing empire. Fred was a pioneer in skiing: a ski jumper in the '20's, Fred started ski clubs, invented the modern J-bar lift, and at one time in the early 40's operated as many as 17 separate ski areas from Wisconsin and Quebec to New Hampshire and Vermont. Eventually he consolidated his resources at Bromley Mountain near Manchester, Vermont, establishing that area as one of Vermont's early giants of skiing.

Bottomline, the man was a frickin’ genuis and it’s our duty to honor his legacy. Plus, it’s only $2.00/pint.